TutorialEssentiel+ ~10 min

Use the CRM to fill a slow night

Goal: Turn your guest database into covers on a quiet Tuesday — with one targeted message.

What you’ll need

An Essentiel plan or higher (CRM), some booking history, and WhatsApp connected for WhatsApp sends (Pro/Elite).

Step by step

1
Open Dashboard → CRM and look at what you’ve accumulated: every past guest with visit counts, last visit dates and VIP badges (automatic at 3+ visits).
2
Decide who to invite: VIPs respond best to exclusives; “recent visitors (last 30 days)” respond best to a fresh reminder.
3
Click Send Promo Message.
4
Choose your segment — e.g., VIP only.
5
Write the offer; keep it specific and time-boxed: “We’ve missed you! This Tuesday only: a complimentary dessert with every main for our regulars. Reply or book online — see you soon.”
6
Select channels: email and/or WhatsApp — each guest is reached on what they have.
7
Check the preview count (“X contacts will receive this message”) and Send. Every send is logged on each guest’s timeline.
8
Watch bookings arrive in Dashboard → Reservations — bookings through your site carry tracking, so you can see the campaign working.

The result

A direct line to your best customers that costs nothing per message and nothing per booking — the compounding payoff of owning your guest data instead of renting it from platforms (why that matters). Feature overview: restaurant CRM.

Try it inside your free 14-day trial

Set it up once and it works every service after.

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Use the CRM to fill a slow night

Step by step

Try it inside your free 14-day trial

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